Mint.com was acquired by Intuit today.
Intuit makes Quicken, QuickBooks, and TurboTax - so Mint's functions should fit in nicely.
I'm not sure exactly why the companies are joining, but some potential reasons might be:
- Mint gets access to Intuit's existing customers
- Mint can benefit from Intuit's deep pockets
- Intuit gets access to "early-adopters" (Mint.com users)
- Intuit gets Mint's robust online functionality
Some also speculate that Intuit's large name will help users feel more comfortable about Mint.com's viability and security. This may be true, but I personally don't feel the same since big name companies have suffered data breaches in the past and big is not necessarily better.
The companies are releasing more details, and the reasons behind their partnership should become more clear.
How do you feel about the merger? Are you more or less comfortable with Mint? Tell us about it in the comments.
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