A Florida bank is taking advantage of the backlash against Bank of America and other banks that have raised fees recently.
Community Bank & Company will pay new customers $5/month. One way of thinking about this is that B of A customers can come out ahead by $10/month -- they don't have to pay $5, and in addition they get to keep $5. New customers have to open a Value Checking account and set up direct deposit, and they'll get their monthly reward for one year.
This seems like a smart move given all the hard feelings towards big banks. Banks have shifted fees and revenue sources to make up for restrictions they face in light of new regulations. Fees have been creeping up steadily, but B of A's fee for customers who use debit cards at retailers sparked a new wave of outrage.
Further reading: