Note that some institutions have similar programs with different names. Just because it isnt called a Savings Safari doesnt mean its not fun and worthwhile. Ill describe the general idea, although your institution may have another flavor of bank accounts for kids.
Where to Find a Bank Account for Kids
If you need to find an institution that offers a Savings Safari program, start with the smaller institutions. Bank accounts for kids arent exactly profitable, so some of the bottom-line oriented institutions wont even offer them. My first choice would be to look into local credit unions, then try community banks.
How it Works
When you open a bank account for kids, the child should get some fun things or toys that might have a safari-oriented theme. Thats just to make if fun for the kid. Whats more important is that bank accounts for kids typically have lower minimums to open. New parents are stretched enough as it is, and the idea is just to have an account open.
As the years go on, the institution might celebrate the childs birthday by sending out a certificate as a present. The certificate can be redeemed for various things, but cash is the most attractive. In other words, if the child comes into the branch, the institution will credit the childs account with a few bucks.
End of the Trip
After age 13 or so, the certificates stop coming. If you think about it, this is actually a good lesson, as its getting close to the time when the kid may have to go out and earn his/her keep.
Over the years, hopefully the child has learned something about saving and watched the money grow. Also, the child has presumably been to the institution a few times and understands what goes on there money goes in and comes out, as needed. Of course, the institution benefits by having an existing relationship that will hopefully be a long-time account holder.