New Resource Bank is a new bank focusing on sustainability. It is the first bank to claim the "green banking" niche, and they hope to excel by serving companies and individuals interested in green business. For the most part, the bank will work with businesses that find ways to do more and use less. However, the bank will also need to win retail customers. According to a Marketplace story:
Founder Peter Liu hopes consumers who sympathize with environmental causes will open checking accounts. They're also hoping to bring in retail customers with special loan offers . . .Customers will be able to get attractive loans for green products like solar panels -- these loans are not as competitive at traditional banks. Visit the Marketplace Website for the complete story (audio or text).
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